Tuesday, November 3, 2009

BP - Emerald Paintbrush award


























The prize was offered at the company for its great attempt to greenwash its brand over the course of 2008(nice brush homage too), in particular Bp, invested millions of dollars in an advertising campaign announcing its commitment to alternative energy sources(with very strong claims too).

The realityis of course different, since we are speaking about an oil company. Greenpeace found the way to get internal company documents, which could clarify the real intents of the company, that was of course still investing more than the 90% of its investments just in oil and gas.

more at http://www.greenpeace.org.uk/blog/climate/bps-wins-coveted-emerald-paintbrush-award-worst-greenwash-2008-20081218

This is definitely beyond the line that divides ethics and money, or it isn't? Is design meant to be that cynical?

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